PRAISE SHADOWS ART PARTNERS is a strategic and media advisory that harnesses the unrecognized potential of the art world
As a strategic advisory, we help artists diversify their creative output and revenue streams by creating opportunities beyond the traditional gallery system. Since our founding in 2018, we have represented artists for public art commissions, exhibitions, new technology platforms, licensing programs, and sponsorships.
As a media advisory, we develop marketing and communications campaigns for artists, institutions, galleries, and brands. We advocate for clear and honest messaging, while helping our clients navigate new media tools and the evolving press landscape.
Praise Shadows Fine Art on Artsy was launched in November 2019 to provide an additional avenue for artists to engage with new audiences and the art market.
YNG-RU CHEN, FOUNDER AND CEO
Praise Shadows brings together experiences and contacts from Yng’s nearly 20-year career that encompasses the arts, start-up entrepreneurship, marketing and communications.
In her previous role as Head of Marketing and Partnerships at the design product company Tattly, she created partnerships with the Obama White House, Art Basel, Christie’s, and numerous museums. She also developed official licensing programs with the National Gallery of Art in D.C., Vogue / Conde Nast, the Guerrilla Girls, Sesame Street, The World of Eric Carle, among others. She has held positions at MoMA P.S.1 as the Press Director, Sotheby’s as a Chinese art specialist, and was on the Asia Society’s press and marketing team during its 2001 reopening. She serves on the board of the International Curatorial and Studio Program (ISCP).
We find beauty not in the thing itself but in the patterns of shadows, the light and the darkness, that one thing against another creates… Were it not for shadows, there would be no beauty.
Our name is inspired by the 1933 essay by Junichiro Tanizaki, In Praise of Shadows. It is a work of literature that has profoundly impacted many artists and creatives in and beyond Japan, including Jame Turrell, William Kentridge, and David Adjaye. In an artist’s development, we look for potential in both the light and the shadow, the negative and the positive space, the fine art and the commercial practice, the physical and the digital realm.
Read about Tanizaki and In Praise of Shadows in this excellent synopsis by Brain Pickings.